Did you come across with people on the Internet who were promising you the Holy Grail of making money, getting out the carefully guarded so called "Secret Formula", the "Cookie Cutter Method", "from Rags to Riches way", the "Superfast, guaranteed way to get on top of the search engines" and a lot more?
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Added by Kevin B on Fri, Dec 04, 2009, 03:15 PM
What does this post have to do with Internet marketing, you would ask. A lot. Trends show that Microsoft Internet Explorer (MSIE) is losing its popularity as new players enter into the market. This is significant because your customers most likely will use one of the emerging browsers in the future instead of MSIE. This means that your website (your online salesperson) must be ready for them now before your competition. If you are not familiar with other browsers than MSIE, it is time to get a little education. So let's get started.
They are two different, very capable web browsers. Most likely you know what Microsoft Internet Explorer (MSIE) is as it came with your computer when you purchased it in the store and you probably already familiarized yourself with it. It is used for accessing the Internet and displaying web pages and it is usually represented a large blue-colored letter e on your Windows desktop when you first start you machine after purchasing it from the store.
MSIE is fairly easy to use and works well and it has a decent speed when your computer is new. But when your machine starts to get older and you put more and more stuff on it, you would notice a significant slowdown in the speed of your MSIE even when you do regular maintenance (clean your cache, dump your cookies and temporary Internet files, etc.). So you might think: "Oh, this is just natural, that is the way computers work". Many companies make you believe that computers 'naturally' slow down after a while. And some companies even want to make you believe that you need to upgrade your computer (usually means spending your hard-earned money) to make it go faster.
You
might have heard about Mozilla Firefox because many companies started to
promote it a while ago and now they have a large enough market share that word of
mouth probably reached you about it by now. Mozilla Firefox basically
serves the same exact purpose as Internet Explorer. It displays web
pages for you when you surf the Internet. Big deal you would say, you
already have Internet Explorer and you are perfectly happy with it.
Many
people like Mozilla Firefox however and their number is growing for a
reason. It was
not always like this. Between 2001-2005 Internet Explorer was pretty
fast and pretty decent and worked fairly well. It did not have any real
significant competitor as Mozilla was just starting up as Netscape was
in the process of dying. So Internet Explorer ruled. However, people at
the
Mozilla Foundation (a not for profit organization) along with thousands
of volunteer developers from all over the world decided to take on
Microsoft's dominance in the world of browsers. Their purpose was to
create a
alternative to Internet Explorer.
So they did and since its start Mozilla Firefox keeps taking
market share away from Internet Explorer (MSIE) and there is a reason
behind that.
First I want to tell you that neither of these browsers are perfect and since they are only pieces of software that are created by human beings, they all have glitches and there is always a probability for an error. This statement is true even when a piece of software is made by huge corporations with millions of dollars of development budget. There is no such thing as the 'perfect software that is ready'. Anybody who states the opposite is not telling the truth.
Let's cut the chase now and let's compare Mozilla Firefox and MSIE. Before we do that we want to make sure our comparison is fair. Therefore a certain set of criteria must be established to compare these two competing pieces of software fairly. These criteria that most experts use are:
In our next article we will compare MSIE and Mozilla based on the above criteria. Please bookmark this post and feel free to ask questions or make comments below and be sure to continue reading this series of articles.
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