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The Truth About Internet Marketing

Did you come across with people on the Internet who were promising you the Holy Grail of making money, getting out the carefully guarded so called "Secret Formula", the "Cookie Cutter Method", "from Rags to Riches way", the "Superfast, guaranteed way to get on top of the search engines" and a lot more?

Your Weekly Dose of Internet Marketing

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Got a Product or Service? Great! How Do You Find Out If It Sells On the Internet?

Added by Kevin B on Mon, Sep 07, 2009, 03:14 PM

Everybody talks about what needs to be done, but nobody tells you how to do it.

In today's rapidly changing world where everything is fluid and nothing seems to be secure any more you, the small business owner, find yourself in the middle of a paradigm shift where traditional roles and rules no longer apply. Everybody keeps telling you basically the same thing. You should go online and try Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), E-mail Marketing, Social Media Marketing. Everybody talks about what needs to be done, but nobody tells you how to do it.

Before we go any further, we have to tell you a secret.

 It may not be the case that for YOUR particular business any form of Internet advertising would be a viable solution. It all depends, the type of business you have, the type of products you carry and your market. It is great to have a website and a connecting sophisticated information system, but if nobody searches for your particular product or service on-line, there is no pointH in blowing money on Internet marketing. So you have to do some research first before you can determine what your market would say. You have to do a test run, a pilot program, or an online focus group to make sure your product or service would sell on-line.

One very cost effective way to do this step by step:

• Write an article about your product or service that you want to test
• Put that article to your website along with some crucial information about that certain product or service you test that you did not include in the article.
• You have to set up tracking in Google Analytics (which is free) or some other website to track the results.
• You need to create two versions of your test page and include an almost identical version of your information on both pages, but put a slight difference somewhere (different wording in the headline on each page for example).
• Send your test letter to all journalists you know through snail mail and give them one version of your website address.
• Send the second version to some representatives of the online media familiar with your product or service (you need to do your research to find out who these people are in both cases).
• If you wrote a good enough article (in other words: press release) and your product and service is truly interesting, some news people might pick it up. Once that happens you can almost be certain that you have a good product or service and you can start a full blown campaign.

If you already have a product or service that you plan to sell on the Internet, there are other ways you can test them before you want to do a full scale roll-out. We will talk about those methods in a different article. We will also talk about press releases and why they are very important in this new 'fluid' world.

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