Did you come across with people on the Internet who were promising you the Holy Grail of making money, getting out the carefully guarded so called "Secret Formula", the "Cookie Cutter Method", "from Rags to Riches way", the "Superfast, guaranteed way to get on top of the search engines" and a lot more?
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Your Weekly Dose of Internet Marketing Yes, It Is Google Again
We skipped the last two weeks for the holiday season. Hope you had a terrific time and we wish you a happy and prosperous New Year.
What else can we start the New Year with than talking about Google? These guys are planning something major by the end of this year, but let's talk about browser security first. Let's pick up where we left off. As you may remember, in the last ...
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The Compatibility Issue
Compatibility is defined as the capability of displaying web pages and
web based applications (online interactive forms, calendars, mortgage
calculators, streaming stock quotes or other similar widgets)
correctly. Both Internet Explorer and Mozilla Firefox is built on a
modified codebase of the predecessor of all graphics browsers called
Mosaic so a superficial outsider can easily assume that there is no
difference in their compatibility. However, there is a world of a
difference in the areas that was developed later. ...
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The Speed Issue
As I mentioned earlier and you also probably noticed that after a while
your Internet Explorer significantly slows down for no apparent reason
even when you do regular maintenance on it. Why? Only Microsoft can tell. Mozilla
made the Firefox code available to the online community and as soon as
an issue is discovered, hundreds of programmers donate their time to
fix the issue as soon as possible. Microsoft has a closed system and
only their engineers ...
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Is this post about Internet Marketing at all?
What does this post have to do with Internet marketing, you would ask. A lot. Trends show that Microsoft Internet Explorer (MSIE) is losing its popularity as new players enter into the market. This is significant because your customers most likely will use one of the emerging browsers in the future instead of MSIE. This means that your website (your online salesperson) must be ready for them now before ...
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Why is it important what Google wants?
Because currently about 70% of all searches on the Internet are done on Google.
It was not always like that. In the beginning there were thousands of search engines. You may remember the fierce competition between Yahoo, Hotbot, Webcrawler and Lycos, to name a few. Companies spent astronomical amounts of money to take the first positions among search results. Revenue was coming in and they were all thriving. Then Google ...
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The Almighty Google
The reason why the social networking business model is still questionable is because of the mere existence of Google. By now that school project in the late 90s became a multi-billion dollar company and they dominate the on-line advertising market. How did they do that?
One word: relevancy
Google built its business model on that. Did you know that today the majority of people go on-line to find something that they want to ...
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The Latest 'Fashion' on the Net
In the early 2000s (up to 2005) Flash pretty much dominated the Internet especially the small business websites. In the meantime CMS was considered to be 'not fashionably' or 'overly geeky' and it was somewhat forgotten.
Mostly some college kids, the so called 'geeks and nerds' used it and continued developing it. Some of the bigger users of the CMS were the few of the dotcom companies that survived the bust. ...
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So What Happened on March 11, 2000? On this day the NASDAQ literally crashed and continued to lose its value until late 2002.
What went wrong?
After almost 9 years later and finally figuring out how e-commerce really works we can safely say that during the infancy of the new economy companies
did not know what they were doing far less than honest did not have a long term vision
Those ...
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The old New Economy and CMS
In the following mini-series we will talk about some very important things that YOU as a small business owner MUST understand if you want to be successful in the 21st century.
What is Cyber Monday?
It is the on-line version
of Black Friday, right after Thanksgiving, the official start of the
holiday shopping season in which most merchants make their profit for
the whole year. This day became a widely celebrated ...
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Obsolete Internet Marketing Techniques Exposed
In this article we are exposing some of the techniques that is currently still sold by some companies to unsuspecting business owners. We want to make sure that you get the information you need in order to make an educated decision and be aware what you spend your hard-earned money on:
There is a common technique that is employed by some of our 'competitors' that is known as
pushing a company ...
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Should My Company Get Listed in an Online Directory?
I am sure you receive e-mails in your Inbox almost every day get flyers or postcards or a salesperson shows up at your door trying to do one thing: sell the 'latest and greatest' techniques out there to get your company exposed on the Internet. They all tell you that you should listen to the word of the times, they cite you neatly ...
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What do SEO companies fail to tell you?
This post is about a company called http://www.seohaus.com. It could be about any company that pushes its SEO services very hard though. As
a small business owner you probably already shopped around for new ways
to advertise your product or service. And you probably found many SEO
companies promising you that all you need is their wonderful SEO
service and your site will be on the first page among among ...
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Almost all
successful Internet marketers agree that...
…your success or failure in making money off the
Internet depends on your success of building a list of faithful buyers.
Otherwise, you have to have a double opt-in (in other words a CLEAN
e-mail list) that you can successfully and legally use to make money
on-line.
Who buys from you over and over again? Those who
like you trust you like ...
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So you are a small business owner. When you hear the word focus group, you probably think about some corporate big shots sitting around in their office and bringing in a few 'selected' lucky people who would receive all kinds of perks just by taking their time to answer some questions. Most of the time the questions are written by very highly paid market research specialists who usually have very high degrees in psychology ...
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You do not have to tell us
We are sure it was much less than a little over a year ago. Yeah, we know, the economy. Well, we have to disagree. It is NOT the economy, stupid.
IT IS THE MENTALITY
It is the collective fear from the uncertainty that people feel because of a significant part of their investment evaporated about a year ago and either they lost their job or are on the brink ...
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There is a lot of confusion about the effectiveness of certain techniques in Internet marketing. Many people say it is Search Engine Optimization, others say it is Pay Per Click advertising some others stand by E-zine advertising and some say it is social media marketing The overwhelming majority forgets to mention that it does not matter what technique you use ...
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What is spam and why is it expensive for YOU?
Have you received spam lately? You know, e-mail advertising Viagra or
some porn site? We do not say that all e-mail advertising Viagra and
porn are spam. We are pretty sure that there are folks out there who
are genuinely interested in that stuff...
Spam is actually a piece of e-mail that you never wanted to receive.
However, spamming is a very lucrative business and that ...
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Who cares?
I want MY BUSINESS TO GROW! We hear you. We understand that you have no time reading chicken and egg stories.
HANG ON.
Did you know that
there are ways to increase your profitability with 236% by just using ONE simple Internet marketing method?
Before we start discussing the ...
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Many of our salespeople come across with the following question when they visit potential Clients
What is better? Setting up an e-commerce site or a membership site?
The answer is not so obvious as you may think. Many people would say, well if I own a retail store, I want an e-commerce site, but if I have some crucial know-how information, then I should get a membership site.
Well, there is a point to this ...
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Everybody talks about what needs to be done, but nobody tells you how to do it.
In today's rapidly changing world where everything is fluid and nothing seems to be secure any more you, the small business owner, find yourself in the middle of a paradigm shift where traditional roles and rules no longer apply. Everybody keeps telling you basically the same thing. You should go online and try Search Engine Optimization (SEO), Pay Per Click ...
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